Image by Djordje Jovanovic from Pixabay

Welcome to the land where East meets West

Serbia has been standing for centuries as a connection between West and East: a colorful land, with unique mixture of civilizations, cultures, religions, climates and landscapes.

Situated on the crossroads of eastern and central Europe, Serbia has seen tumultuous history unfold in its millenniums-old cities, mountains and plains. After years of turmoil since the breakup of Yugoslavia, the country is emerging as the region’s innovation hub and a tourist destination.

Warm, welcoming and a hell of a lot of fun – everything you never heard about Serbia is true. Exuding a feisty mix of élan and inat (Serbian trait of rebellious defiance), this country doesn’t do ‘mild’.

Belgrade — The Capital

One of the oldest cities in Europe has a spirit of its own, and we call it – “Belgrade spirit”. Belgradian is not born in Belgrade, but is one who nurtures and grows with the city.

It is a melting pot of diverse cultures that has produced a characteristic spirit of openness and cosmopolitism. The two big rivers – the Sava and the Danube – leave a unique imprint on it, with a multitude of cultural events and venues to go out to. The city has a lot of interesting attractions and a big repository of beautiful items inside its museums, churches, streets, parks… Being exciting and dynamic, Belgrade is a strong and irresistible urban magnet.

Serbia cuisine — Food for your soul

Country very turbulent history had left a mark also in its food. Each conquer that came and ruled Serbia, has left some distinguish characteristic of their originate food. Ottomans, Austro-Hungarians, and many other have the influence to the Serbian cuisine, and even now a lot of recipes have remained.

The great variety in Serbia’s cuisine originates from its geographical, national and cultural diversity, and the jigsaw of centuries of population changes. Influences on Serbian cuisine have been rich and varied – it first began as a mixture of Greek, Bulgarian, Turkish and Hungarian cooking.

Serbia Meetings, Incentive, Conferences and Events

Thanks to it’s position, connectivity and affordable prices, Serbia is easily climbing to a position of serious contester among Corporate destinations. Belgrade is, without any doubt, the most prominent destination for business in Southeast Europe; and as such – a remarkable representative of Serbia’s MICE offer.

Whether it is large, medium or small event Serbia as a destination provide best fitting solution for them all… Besides Belgrade, certainly the most desired urban destinations for such events are Novi Sad, Subotica and Niš.

Yet, it is quite interesting organizing a proffessional event outside urban environments. With the same ease and same comfort as in city, Serbia’s mountain destinations, spas, ethno complexes are hosts of some of the most original, yet affordable events.

Thanks to their surroundings and environment, our destinations offer – besides full comfort – some of the most memorable incentive and team building ideas.

Serbia Incoming UI

An exciting destination.

Serbia is ancient and contemporary; traditional and exotic; with mountainous scenery contrasting with lowland lying plains; mild and challenging.

All you need is a creative partner to make the most of its limitless possibilities.

That's where we come in.

Learn more